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Meet Our Marketing Strategists


Matthew Bywater is a Promotional Products Strategist. Having spent over 15 years in the Manufacturing, Distribution and the Non-Profit sectors, he has first hand knowledge on what are the most effective promotional options.

Matthew has been employed by and currently works with some of the worlds largest brands. It is in these cut throat markets the emphasis is always on creativity and innovation to separate from the pack.

Matthew's knowledge has seen him present at seminars across Australia, New Zealand, China and the United States.

Matthew is a regular Advertising & Marketing commentator on Channel 7's Sunrise, The Morning Show and The Daily Edition. He is also co-host of Eagle Business on Eagle Waves Radio.

Matthew contributes to the promotional product blog on this site as well as his own blog at which is focused on the larger field of marketing strategy (not just the wonderful world of promotional products).