Promotional products can do a lot to help you build brand recognition, increase market share, and more. However, the product itself is only one side of the coin. Your efforts are pointless if the products you’re giving away, using as prizes, or offering as rewards are not customised to your business or organisation. What should you know about customisation and why does it matter so much?
The Truth behind Customisation
Customising promotional products is more than just a good idea. It’s a necessity. Simply put, without your logo and marketing message, it’s just another pen or travel mug. There’s nothing to tie it to your company or organisation. There’s nothing to propel your brand or to enhance market share.
With that being said, not all customisation options are the same. Sure, you can add your logo and company name to whatever promotional products you’re thinking about, but it pays to take your time and use a creative approach here. What does that mean, though?
It’s important that you do more than just slap your logo onto a product and call it done. You need to think about several things that are important to the finished product. For instance, do you need to adjust your logo’s colours to match the product or to prevent clashing? In some instances, a silhouette is better than your regular logo for this reason.
Another thing to consider is the placement of your company name and its length. Will your full company name fit? Will it compromise the aesthetics of the product? Would it be better to shorten it, or even use initials? Where will the name be placed? How will that placement affect visibility while the product is being used or carried in the real world?
Other Considerations
There are other things to think about in the customisation process, as well. For instance, how do the colours of the product tie into your logo? How will you position your marketing message on the product? Is there even room for more than your logo? Some products have a lot of real estate for logos, business or organisation name, tag lines, and even messages.
For instance, a fitness ball is large enough to be used as a desk chair and offers a lot of space for messaging and branding elements. However, a stress ball has much less space. The same overall design can be used on both, but small details will be lost on the stress ball that would show clearly on the larger fitness ball. For this reason, it may be better to use a simplified or streamlined design.
In Conclusion
Ultimately, customisation requires not just a firm understanding of the products in question, but the right partner with modern technology. At 4Promote, we use state-of-the-art technology and our design experts can work with you to create the ideal solution for all of your promotional products, no matter the size, colour, or type of product in question. Contact us today to learn more.
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