Do your potential clients spend a lot of time in a car? Across Australia’s major cities, increasing traffic means we are spending ever more time in our cars. The Bureau of Infrastructure, Transport and Regional Economics estimates of the ‘avoidable’ social costs of congestion (where the benefits to road users of some travel in congested conditions are less than the costs imposed on other road users and the wider community) for the 8 Australian capitals (using an aggregate modelling approach) total approximately $16.5 billion for the 2015 financial year, having grown from about $12.8 billion for the 2010 financial year. And this will grow by at least 2% a year!!
The promotional products industry have loads of products that not only promote your brand in this space but are also quite useful for the driver. A promotional product that has some utility value is not only of benefit to your client but increases the effectiveness of the promotion. This is due to more regular use (ie lower cost per impression) and the linkage of your brand to something of value to the client (it’s about them not you!).
Good ideas that fulfill both these benefits are phone chargers, phone mounts, mounted writing pads, travel mugs, sunglass clips, car sunshades, dash cams, first aid kits.
For more idea’s click this link on automotive promotional products
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com
