Interested in harnessing the power of promotional items for your business or organisation? It can be immense, offering you the ability to build your brand, increase your market share, and to do so for months or even years after an item is given away or used as a prize. However, the key to enjoying those benefits is having your promotional items customised.
Sadly, too few customers understand what to look for when it comes to customisation capabilities and quality. The result is a logo that fades quickly, taglines that flake off easily, and messages that fail to reach an audience. So, what should you look for when it comes to promotional item customisation?
Custom Design
First, make sure that the promotional products company that you choose has the ability to custom design branding elements for use with the products you purchase. Sure, you’ll want your logo to look the same as it does on your letterhead and business cards, but what if you want a specific tagline or message? What if you’re combining your logo with a unique event? Custom design capabilities ensure that you can create any message you want without adding hassles or extraneous costs.
Ability to Use Existing Collateral
Another consideration here is the ease of using your existing collateral with promotional items. You should be able to upload digital renditions of your logo, tagline, and other marketing collateral to the promotional product partner you choose. From that point, they should be able to take that collateral and scale it or duplicate it for use across a wide range of items, from screen-printed t-shirts and travel mugs to embroidered polo shirts, and everything in between. Make sure the company is committed to ongoing communication so that if changes need to be made to your collateral, you’re in the loop.
The Right Technology
You also need to ensure that the partner you choose has the right technology to create products that leave a lasting impression. For instance, screen-printing is far better when it comes to creating t-shirts and tumblers than vinyl lettering. Vinyl is more affordable, certainly, but its lifespan is limited. Screen-printed designs, on the other hand, will last for years and maintain their colour integrity and quality during that time.
Does this mean that the promo company itself must own this technology outright? Not necessarily. Look for a company that has strong partnerships with other industry professionals that allow you to take advantage of specialties and expertise without doing all the legwork yourself. For instance, at 4Promote, we’re promotional item experts and we work with trusted partners throughout Australia and even offshore to create durable designs and high-quality products that exceed our clients’ expectations.
Ready to take the next step and learn more about how promotional products can help you gain traction and improve your brand recognition? Get in touch with 4Promote today to learn more about the products we offer and the industries we support.
Check out some of our Custom Solutions by clicking here.
