We all love to see our own name in lights. Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be changed from one printed item to the next while keeping the main body of advertising copy and images the same.
In the past this has been available for printed mediums like brochures and flyers and has been used for years by direct marketers. in fact we have got that used to it that any letter/email we receive addressed to “To Whom it May concern”, or the “To the Householder”) we tend ditch immediately.
The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs.
Now this technology is available to many promotional products. VPI offers us the chance to personalise each promotional product to an individual client’s name, nickname or project teams. What better way to resonate with a client then by putting their name on each item that show that the product given was selected just for them.
What’s more, by personalising the client now has a sense of ownership with the promotional product increasing the likelihood the item will be kept.
Promotional products that can be personalised include – Aluminium Drink Bottles, Mugs, Vitamin Water, Bottled Water, Metal Pens, Tape Measures, Bar Runners, Travel Mugs, Notepads, Keyrings, Mouse Mats, Magnets, Badge Holders, Lip Balm, Hand Sanitiser Gel, Calculators and Coasters.
All you have to do is send through a list of names in spreadsheet and your promotional products consultant can do the rest.
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com
