No matter what the industry or brand, it will always pay to have your audience interact with you on every level possible. It can be through social media, it can be through use of the product or service, and might even be through your customer service or sales reps. However, you can also create a multi-sensory level of interaction through well-chosen promo products.
In fact, you may be able to cue what is known as sensory memory if you select the right items. What is sensory memory? This is a form of short-term memory that allows the human mind to associate a sense with a moment in time. For example, one of your favourite family members wore a specific type of cologne or perfume, or smoked a specific type of tobacco. Your sense of smell will always associate that scent with memories of that person, and should you catch even a hint of it, your mind remembers and cues you to recall a moment with that person.
There are many ways that sensory memories can be created, including through scent, sight, taste, feel, and sound. And if you are looking to give your audience, leads, or even your staff a good way to interact with your brand or business, then promotional products that use the senses are the way to go!
The Five Senses to Cue with Promo Products
Smell is the most powerful connection to memory. Study after study has proven this to be the case, and one of the most interesting is the use of a specific, distinct, and pleasant scent filling a room where students prepare for a test. Those exposed to the fragrance during study, and then again during exams, typically perform much better because of the strong memory association cued by the scent.
Not all companies can logically associate themselves with fragrance. However, if you can find a promo product that lets you forward your message and creates a scent memory, you will benefit. Even an image suggesting a sensory experience (a mug with the image of steam rising from a cup of hot tea or coffee, for example) tells the brain to associate that aroma with the brand.
There are also scented lotions, candles, as well as air fresheners and even trending items like hand sanitisers that can create an association between the pleasant smell and your business.
When it comes down to sight, the options are almost endless. However, it is not just visibly seeing the logo on a useful item. It has to convey the message and create that favourable memory. For example, fidget spinners create a welcome distraction and link the sight of your logo to them. There are also innovative toys, unique water bottles, and other less common options that will link sight to memory and your brand.
Taste is another good way to instantly link something positive to your brand. Sweets in a branded container, a travel mug that allows a favourite drink to be associated with the brand, and even gourmet foods that feature your logo can all link the thought of a pleasant experience to your company.
When it comes to touch, you need to consider the quality of the item. You can hand out pens, but you can also hand out high-quality, substantial writing implements that a recipient’s sense of touch can distinguish and note. They will use anything tangible and associate its quality with your name, and whether it is a fleece throw, electronic or anything else, it must feel good to create the association you desire.
Lastly, there is sound, and these are some of the hottest sensory promo products. Think branded earbuds or a handy, portable Bluetooth Speaker with your logo. Your audience or staff can listen to something appealing, enjoy time outdoors or working out, and think of your company each time they use the device or object.
As you can see, there are endless ways to tap into the senses and let your audience or team interact with your brand on a more physical plain, and create the kind of bonds that only strengthen the relationship as time passes. And because it costs less to retain a good customer than to acquire a new one, promo products of this type yield excellent returns.
For options on how 4Promote can help you set up a sensory marketing campaign, email info@4promote.com.au or CLICK HERE
