Under Armour is the latest brand to become available to the promotional products industry in Australia. Under Armour joins Nike, Puma, Adidas and Izod as major apparel brands available to the promotions industry.
Under Armour is an amazing success story, started by Kevin Plank in 1996. Kevin was a college footballer (NFL) who was frustrated by the sweat-soaked t-shirts (undergarment) that he and most players wear under their uniforms.
Changing at halftime consumed a lot of time, also the sweat-soaked t-shirts added a lot of extra weight. A dry cotton t-shirt weighs about 170 grams, soaking wet, it can weight up to 1.26 kg!!
Kevin went looking for an answer. He noticed that the compression shirts worn during practice kept dry. So Kevin took that knowledge and went about making T-Shirts with the same compression and moisture wicking material, and the rest (and almost US $4B in annual sales is history).
Using Under Armour as you promotional apparel will give your branding instant recognition alongside one of the premier sporting apparel brands in the world.
Under Armour Polos and Caps work well at Corporate Golf Days, Team Events and for those that travel a lot and like to keep their ironing to a minimum.
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com
