Struggling to determine which promotional products will offer the most traction? Not quite sure which items are the best fit for your audience, your event, or your needs? While there’s really no one-size-fits-all solution here, there are some proven performers that may be worth considering for your own needs. We’ll discuss some of the most popular types of promotional items below.
Drinkware
This is a very large segment of the promotional product industry and covers everything from travel mugs to branded glassware. Drinkware can offer convenience, quality, durability, and other benefits to your audience, and the fact that these products are heavily used in real life means that you gain immense brand exposure. Think about your own use – how often do you use your travel mug outside the house? Chances are good it’s on your desk or in your car’s cupholder right now. We rest our case – drinkware is perhaps the single most popular option when it comes to promotional items.
Writing Implements
Branded pens are hugely popular, but this segment goes so much deeper. Sure, there are your standard ballpoint bens, retractable pens, gel pens, and the like, but you also have other options, such as highlighters, multiple nib highlighters, and luxury pens that work well as corporate gifts.
USB Devices
Tech has invaded just about every corner of our lives, and USB devices have proliferated as a result. You’ll find a wide range of such options when it comes to promotional items, too. For instance, you could use USB car chargers as giveaway items – they can be branded, and you can count on the recipient using them on a daily basis. Or, think about how often you need to connect multiple devices but only have one USB port – a branded USB hub could be a very successful product.
Desk Accessories
Desk accessories are used at the office, at school, at home, in university dorms and an incredible range of other locations. You’ll find that these are very popular items that can help with brand building and marketing, as well. From stick note pads to calendars, notepads, notebooks and journals, and everything in between, there’s a lot of potential here.
T-Shirts
While they technically fall into the clothing category, we’re going to treat t-shirts as their own section due to their immense popularity and their ease of customisation. You can use t-shirts for just about anything, from grab bag swag to team building activities, and you can count on them being worn out in the real world to help build your brand.
A Caveat
While all of the product categories we’ve talked about can help you generate success, there’s more you need to think about. Each product must be customised to match your brand. You also need to consider your audience before investing in a particular product. How will your audience receive the product? How does the product tie into your brand? How well is the customisation carried out? Make an informed decision in order to reach your goals.
Not sure about how to proceed? We can help. Contact 4Promote today.
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