While almost all keynote speakers at conferences, guest speakers, or centre stage presenters are going to be paid or somehow compensated for their hard work, they also should receive some sort of gift from the event sponsor. Why? Just consider, they are often the reason that seats sell or people sign on to attend the event. They are the reason behind all of the networking, getting together, and interest in the event. They are likely to put a lot of effort into the speech and presentation, and so the speaker’s gifts should be part of event planning.
Yet, a smart and savvy marketer will recognize the potential in a huge array of promotional products tagged as ideal for presenters or speakers. For example, folios or binders with a high-quality logo or conference seal is a perfect gift for the presenter, and yet also a good option for dedicated employees, premium clients, and B2B partners. After all, they will be using that binder in meetings and future presentations, giving your firm loads of advertising and promotion, while benefiting from a deluxe folio to store the papers relating to their presentation, or future endeavours of that kind.
Well-made notebooks can also serve as a good gift for a speaker, but nearly any industry might use a well-made and high-quality notebook as an effective promotional product. In the same ways that folios or binders will be beneficial to anyone who needs to keep track of ideas, take notes, or tote documents in a stylish and organized manner.
Everyone Loves Useful
And while it is fairly obvious that speakers and presenters will always be up to date with their use and knowledge of electronics, offering up handy devices that will be used at future events is also a savvy way to gain traction for your business or industry. Speakers’ gifts like a premium waterproof cover or zippered carrying case, spare external battery pack, or Bluetooth paired device like a speaker or headphones will work wonders for your marketing objectives.
Yet, these same gadgets speak volumes to clients or leads and let them know they are valuable to a much greater extent than the average pen or other useful item says. They will not only use these handy devices and tools on a daily basis but (as noted) get your logo the mileage desired.
Everyone Loves Tasty
Naturally, one great option in speakers’ gifts is the “gift basket,” and this is a rare opportunity to highlight the individual’s favourites while giving them lots of general tasty classics. Coffees and teas alongside a mug or travel mug with the company logo, sweets in a portable and reusable tote or lunch container (again, with the company logo), or even a handy travel pack full of tasty and useful items. After all, speakers are rarely in one place, and so the gift of high-end travel products (think reusable straws, toiletry bags, luggage tags, and so on) gives them the comforts of home and serves as a reminder of your firm or event.
You can gain a lot of leverage out of well-chosen speakers’ gifts. They’ll use them at future events and often in front of viable leads or potential clients and partners. They are, however, also well suited to many other industries and segments, and should be considered among your marketing tactics.
Call us on 02 9212 6600 to discuss your next speaker gift needs, or click here to check out some of our gift set packages.
