A new financial year can mean the introduction of a new marketing and/or product plan. Many industry trade shows, events and conferences have been cancelled or postponed due to COVID-19 restrictions and lockdowns and our usual direct interface with clients and potential clients has been interrupted. However it is important that we stay in touch with these clients and give them something that mentally connects them to you.
With most people now forced to work and stay at home, more and more people are online shopping. The anticipation of receiving a parcel has us all checking our letterboxes more regularly and provides an opportunity for a direct mail campaign to be well received and welcomed.
There are many options for mailable promo items – with enough ideation time allowed, the promo production can do more than bring awareness, it can reinforce the promotional message.
Mailable items are chosen to be small and robust enough to mail; and cost effective enough to be broadly distributed. Many mailable promotional items are small and light enough to go in a standard DL envelope; keeping the mailing costs down.
However, to get a great effect from direct mail, make it lumpy. This will make it stand out and be intriguing, irresistible to open and your message on the promo product will most likely last longer than the mailer will.
At 4Promote.com.au you can find the kinds of premium items ideal for creating and maintaining a connection with your clients, staff, and potential customers.
Click here for some mailable ideas or contact us on 02 9212 6600 to discuss further.
