Following on from the previous blog, When Size Matters, today we look at another great product for large story telling. Rubik’s Cube, invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik became a global sensation.
Today Rubik’s Cube is available as a promotional item, its popularity as a promotional product can be summarised as –
1) Having grown up with Rubik’s Cube many people feel a sense of nostalgia when they 
see, feel and plat with one.
2) They make great desk items, meaning your company details are in the right place when your customers are at work
3) Great real estate, they can be full customised on all sides with different messages and in full colour
4) Great story telling, with the right creative there is many symbolic suggestions you can make witha Rubik’s Cube that adds to your promotion
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com
