Nothing says daily routine like a morning coffee, in fact over 2.25 billion cups are served everyday. What a great opportunity to be there everyday promoting your message. Reusable coffee / travel mugs make a tremendous promotional product for this reason.
When your clients use your promotional travel mug they see your branded message every day, and generally at the very start of the day. For this reason ceramic coffee mugs and travel mugs have one of the best Cost Per Impressions in advertising.
Another huge benefit is the positive impact they have on the environment compared to the usual takeaway coffee cups which are made of cardboard. While cardboard is made of a renewable material the coating that keeps the cup protected from the hot coffee, polyethylene, is hard for many recycling facilities to remove so they end up in landfill. By some estimates there are over 500 billion disposable cups put into landfill every year.
Reusable coffee cups give us the first 2 “R’s” of the Environment (Reduce, Reuse, Recycle). They reduce the amount of disposable cups needed by reusing the same cup for every cup with drink.
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog – www.matthewbywater.com
