One of the main benefits of promotional products is that they can deliver a very strong subconscious message. The advantage of playing on the subconscious that that the consumer owns the message – if it comes from inside their head – it is their idea.
Our strategist’s are always looking for ideas to reinforce a brand message, the example today is when portraying a clear message. The use of a clear / see through promotional product is an obvious and instant reinforcement. The products pictured here are just few of the hundreds of options we have available.
Remember, it has to be an obvious connection for the consumer, it’s like having to explain a joke, just loses all effect. One option I recommend to Hairdressers is the clear umbrella – you do a great hairstyle and don’t want to see it get ruined by rainy weather. Just imagine a client walking down the street, new hair do protected by the umbrella but still visible to the world (with the salon branding on the umbrella). Now that is smart.
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog
– www.matthewbywater.com
