Aged care providers have a lot of factors to consider during each day of work. They offer the physical care that their clients require to remain healthy and fit. They do a lot of household or personal care treatments, too. They are also concerned about the overall health and well-being of clients, and that means their cognitive health, too.
What Is Cognitive Training for the Aged?
Most people over the age of 70 will begin to experience a decline in cognitive function. This may mean they have memory lapses or struggle with complex mental activities such as making plans for a few days of activity. This decline is not something that can always be controlled, but there are many excellent training options that can allow a person of any age to improve their cognitive function.
When choosing promotional products for anything relating to aged care, it is a wonderful idea to select products that are equal part brand promotion and cognitive training. This is a type of training that activates the mind and aims to preserve existing function or support those who have experienced a decline from which they cannot easily recover. The training can be as simple as games played each day that use the brain and mind power. They can be physical games, such as memory games using cards, or they can be games on a tablet or device. They can include jigsaw puzzles or number and word puzzles.
The goal of most cognitive training is to stretch the short-term memory, use attention, listening, logic, language, hand and eye coordination, reaction, and even special abilities like alphabetising.
Pairing a Promo Product with Cognitive Training
So, that makes it fairly easy to determine the ideal promotional products for aged care providers to receive and use with their clients. As a simple example, you might find branded puzzle books that you package with branded pens and pencils. However, there are also stress balls in fun shapes and colours that can help with eye and hand exercises.
And when using promo products for the aged themselves, such as marketing care services and other activities, that same principle of cognitive training may still apply. As an example, experts tell seniors that they should alter the daily living routine or change the way something is done (such as switching from stirring coffee with the left hand if it is typically stirred with the right).
There are many promo products that can support a senior’s cognitive training needs while conveying a company’s marketing message. Travel mugs that cannot be easily damaged are a better option than a traditional ceramic mug, but if the message is to enhance cognitive health, a mug can be imprinted with that message.
Promotional Products for the Aged
Keep in mind that many products can support easier daily living and offer a senior a useful function in addition to promoting your service. For example, a woven lunch sack or rigid container can allow them to improve cognitive function by preparing and packing their own meal or picnic and then heading to a park or other area to enjoy it. Water bottles, luggage tags, shoe horns, medicine trays with clear daily indicators, and moon bags are but a few of the promo goods that seniors or aged care providers will appreciate and use.
While it is important to develop brand awareness throughout your entire audience, it is also crucial that any promotional goods have a lot of usefulness. Emphasise products that will be handled and used daily, and will benefit those who receive them. In this way, you’ve associated your name with that positive experience, and you will see a greater ROI in a short amount of time, while your recipients enjoy the cognitive and lifestyle benefits.
