Promo products often have to be selected with care. They are ideal little tools for marketing and can create a lot of long-term messaging. After all, many recipients use their freebies for a year or more, and almost 90% recall where they got a promo product for years afterward.
Yes, they can be smart and savvy as quality garments and apparel that are put to use as walking billboards, but you can also choose your promo products with a bit of fun in mind. While this may seem cavalier, there is a method to the madness.
The Emotional Connection to Your Brand
Take a moment to consider the current COVID 19 outbreak. It has caused problems all around the globe and mandated the use of medical masks to ensure people don’t facilitate the spread of the virus. These can become dull and dreary objects we all wear throughout (or at many points during) our days.
This is why so many people are adding a bit of fun to their masks. Perhaps you have seen the viral video of the woman who dons one of the silly masks and whose smiling eyes and body language convey the joy she feels when wearing this medical necessity? If not, it is ten seconds worth watching.
The point, however, is that she would be able to break the ice and turn a potentially tense situation into one that is silly and a lot more fun just by wearing that custom mask. Why not affiliate your brand or company with the same sort of warmth and good feeling?
You can when you select promo products geared towards breaking the ice. As an example, you can have masks custom made with a similar design or fun concept. Give them out to clients, and whenever they wear them, people are bound to ask where on earth they found such a thing. This will instantly build brand awareness, but it also engages any customer (or potential customer) at the emotional level. This establishes relevance and shows your audience you care.
Does it have to be masks alone? No, there are many fun, novelty or game-oriented promo products that can add that same level of silliness or fun to functionality. Think of anti-stress items like the endless array of squeeze toys in any sort of shape. There are games and puzzles that can be carried around and used for a few moments of stress relief, there are novelty items like bottles of bubbles with your brand, foldable paper fans, and classic rubber ducks that could all add a bit of fun and a positive emotional response to your branding.
Don’t forget that wearables can be just as much fun as novelties, and still as functional. A fun beanie hat or other topper can bring the right level of silliness to the game, while also depicting your brand.
Always remember that your promo products could be ice breakers that allow people to bond and enjoy one another’s company. They will both associate YOUR brand with that experience, and this is the kind of message that will serve your growth over the long term.
