Did you know that any company choosing promotional items has to consider the following factors when making that decision?
- Is it practical?
- Does it have any sort of emotional connection for the consumer?
- Will it have visibility over the long term?
This is true for promotional items for agriculture businesses as much as any other industry, and it is much easier to answer those questions than many believe possible.
Answering the Questions Associated with Agriculture Promotional Items
Let’s begin with practicality. It is not at all difficult to find and identify practical and promotional items for agriculture businesses. Calendars, totes, tools, mugs, and a tremendous range of other items can all fit the bill. The point is to be absolutely certain that the agriculture promotional items don’t become annoying or useless to clients or leads.
Then comes the tougher questions of emotional connections and visibility.
When we talk about the emotional connections that promotional items for agriculture businesses might cue, we mean this: The individual who receives the agriculture promotional items has to be emotionally committed to their type of agricultural endeavors, and the items selected have to tie to that emotional commitment.
The tractor parts manufacturer, grower of specific crops, nursery owner, livestock farmer…you can see how they would each have different emotional connections to their work. One might love the work with farm animals and another might love hours in the greenhouse. What sort of promotional items for agriculture businesses can you choose that will be of interest to your potential or existing clients?
And while it would be great if this issue ended there, you also have to be 100% certain that the products are a logical connection to your company. For example, you might opt for agriculture promotional items such as rain gauges, but the greenhouse grower would not have a great deal of interest or any sort of connection to that.
Practicality and a strong connection to your company mission are essential to choosing the right promotional items for agriculture businesses.
After that, visibility enters the equation. This is how the agriculture promotional items you select can become walking billboards for other potentially interested clients. Whether it is by selecting a whimsically designed pen that reflects the crops a client grows, a stress ball in the shape of a farm animal or seed, or a calendar with photos of tractors or livestock, the product has to be put to use AND something that others will see.
Getting Started with Promotional Items
Though it might seem like promotional items are the final piece you hand out after converting a client to a full-blown customer, they can be presented at any point in the process. The goal is to identify the practicality, the purpose or mission of your company and how the item aligns with your goals, and then look at the visibility that item might give. There are so many promotional goods in the market, it is not difficult to find something that works well, just put in the time now and make the strongest choices for the highest returns.
For more promotional product ideas suited for the Agricultural sector click here
