There’s no denying that promotional products can help with brand building and increasing your market share. They can work with businesses, non-profit organisations, schools, churches, and even festival organisers. However, you need to do more than just follow the herd when it comes to the types of promotional items you use. Sure, there are some perennially popular options out there, but it’s better to make strategic decisions and choose products that connect with your brand and audience. How do you do that?
Tap into Your Audience
One of the best ways to ensure that you’re able to connect promotional products with your brand is to tap into your audience. What do they think of when they see your logo or hear your name? Is it synonymous with adventure? If so, a backpack or hiking supplies could work well even if your business isn’t in the outdoor adventure space.
Do your audience members think of professionalism and quality when they see your logo? A high-quality pen set might be a good option. You get the idea – find out what resonates with your audience about your brand and go from there.
Industry Initiatives
What is going on in your industry in terms of initiatives? Are more companies trying to be socially conscious? Is there a concerted effort to find solutions to pollution and environmental damage? If so, then you may be able to tap into that with metal water bottles, notebooks made with recycled paper, reusable grocery bags and other similar items.
Your Audience’s Needs
What do your audience members do on a daily basis that you can help with? Promotional products don’t necessarily need to fall into the “neat but sort of useless” category. Choose items that provide real utility and benefits. For instance, do you work with IT professionals? USB drives can be incredibly helpful and also cost-effective. Deal with agriculture or mining professionals? High-visibility shirts and pants are not just useful, but important.
Support Locals
Really want to connect your brand with your audience? Start sponsoring local sports teams or other initiatives. From jerseys to sports bags, jackets to towels, there are many ways that you can support school teams, community teams, or other groups. This shows not only your commitment to the local area but provides you with the means to get your name front and centre with your audience.
Brand Your Ambassadors
Your team (employees, staffers, volunteers, what-have-you) are your direct connection with your audience. Make sure they’re branded. You can do this in a number of ways, including logo-ed apparel, lanyards, and the like. Remember that the people your audience members interact with will forge their impression of your brand more so than anything else, so make sure they’re using the right promotional items.
We understand that it can be challenging to find the right promotional items for your brand. We’re here to help. Contact 4Promote today to speak with one of our expert team members and we’ll happily provide you with guidance on choosing products and customising them.
Check out Custom Made promotional products by clicking here.
