Promotional items have been used for a very long time as giveaways, swag, and even as prizes and awards. However, if you fail to take the right steps and considerations initially, you may find that you’re not able to build your brand effectively with these products. Not sure how you can use them to build a stronger brand and better market share? Let’s take a closer look at some of the key elements.
Your Product
We’ll start at the beginning – with the products that you choose. Yes, there are some catchall products that can be worth considering, but it might be better to think outside the box. You don’t necessarily need to choose items that tie into your company’s services or industry, though. Look for items that have appeal with your audience, products that might make people think “wow”, and that attract people.
Remember, if you want extraordinary results, you need to break out of the ordinary. Pens, koozies, and shopping bags are all well and fine, but they’re not going to make anyone sit up and really take notice.
Your Message
Chances are good that you’re really only thinking about customising giveaway products with your organisation name and logo. However, you can do so much more with the right partner. Think about the message that you want your product(s) to send and work with a designer to make it happen.
Do you want to show that you are going green and that you take your responsibility to the environment seriously? Do you want to show support for a marginalised societal group? Whatever your message is, define it, and then begin to refine it. Distill it down into a compact form factor that will fit well onto the product(s) you have chosen.
Products That Will Really Be Used
Let’s face it – a promotional product that gets put in a junk drawer and then left for months does you no good. It also doesn’t benefit whoever ended up with the item. You need to look for products that will actually be used. That delivers value to the recipient, but it also drives value for you. The more frequently that product is used out in the real world, the more people are exposed to your brand and message. This goes back to our first tip – make sure that you think outside the box and choose products that will actually be used and that will offer value, on top of making people take notice of them.
Connect to Social Campaigns
Chances are good that you’ve got a social media account and that you market through sites like Facebook or Twitter. Connect your promotional products with your social campaigns. Create contests that require your audience to take action in order to win a promotional product, for instance. This builds your brand, increases visibility, and involves your audience.
It’s time to take your promotional activities to the next level. Get in touch with us at 4Promote to learn how we can support your success.
