With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter!
This is one of the reasons why in the promotional product industry, we encourage the use of customised products – not just to be unique but more importantly, to be smart. By customising in a way that makes your customer notice and think about your promotional item then the uptake of your message or brand is increased dramatically. Particularly when the client using the promo item either shows off the funky item or has other people mention it – reinforcement is a powerful tool!
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –www.matthewbywater.com
