Everyone likes the sound of their own name, as marketers, we gain an advantage by using our customer’s name in our marketing campaigns. With Variable Data Printing we can print individual names alongside branded promotional products. These power banks are 2 such items where we can add individual names. Offering full-colour edge to edge printing […]
Category: Variable Data Printing
Variable Data Printing – Now It ‘s Personal
We all love to see our own name in lights. Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be […]
The language of colours explained – PMS vs CMYK vs RGB
Colour sells. We all agree on that point, and because of that, we use colour for marketing in a number of different ways. All of the new technologies which developed in the last few decades have caused major changes in colour usage. We now work with a number of different colour systems, each used for […]