Following on from the previous blog on beer growlers, here is another promotional product idea for the dedicated beer lover. Great for beer parties and corporate events the beer paddle makes for a great conversation creator. Talking about the Hoppiness or comparing a lager to a Pilsner sure beats that awkward intro of talking about […]
Category: Marketing
Beyond Stubby Coolers – Growlers
Stubby Coolers have long been a promotional product favourite due to their cost effectiveness and broad spectrum appeal. Now there are options for the keen beer lover. Beer Growler’s have been growing in popularity over recent years and are now available from the promotional products industry to promote your brand. 1.8 Litre Beer Growler These […]
Fishing for Clients?
While there are many ways to promote your brand to your customers; one of the best is to be associated with them while they are having fun. Once you know the demographics of your customer base it should be easy to isolate the type of things they do for fun. […]
Customise Your Cap!
With caps being one of the most popular promotional item giveaways – you want to make sure that your cap stands out from the rest. With so many options for decoration you can make sure your cap looks as good as any retail brand out there! At 4Promote, we can help turn your ideas into […]
2015’s Color of the Year “Marsala”
The Pantone Colour Institute has announced “Marsala” as 2015’s Colour of the Year. A naturally robust and earthy wine red. It has an earthy shade with a bit of sophistication, charisma and a hearty yet stylish tone. It can enrich our mind, body and soul, exuding confidence and stability. This high varietal shade is universally […]
Marketing with Alignment
It is well understood in modern day marketing that we need to niche right down in order to target smaller groups. The benefit here is that our marketing is more target specific enabling greater impact. One way to do that with promotional products is to utilise products that symbolise the industry you are selling to. […]
Marketing at Corporate Sporting Events
Picking the right apparel and headwear material is important when marketing at athletic and corporate sporting events. Quite often companies will look to keep the costs low on the merchandise thinking that these are a one-off use. This is missing a really strong, long lasting marketing opportunity. Selecting the right promotional items and materials will : 1. Make it look like […]
Enhancing your Brand Through Colour
In previous articles we outlined the importance of selecting the right colours and brand consistency to enhance your brand impact. If your about to launch a new brand this is a great infographic from Fast Company to give you an idea of what each of the primary colours mean to the consumer (click on this […]
Ever had to explain a Punchline to a Joke?
Have you ever had to explain the punchline to a joke? The comedic effect of the joke is lost when you have to. I often use this line when looking at promotional products that are asking the recipient to take a logic leap and get the subconscious message intended. Selecting the right promotional product is much the […]
Promoting a Clear Message
One of the main benefits of promotional products is that they can deliver a very strong subconscious message. The advantage of playing on the subconscious that that the consumer owns the message – if it comes from inside their head – it is their idea. Our strategist’s are always looking for ideas to reinforce a brand message, the example today is […]