Some of our best marketing happens when we help out a client. This is because it is about them not us. With smartphone usage reaching 84% penetration in Australia, this has become an attractive area to locate your advertising. There are many options to use promotional products on and around smartphones from branded cases, earphones, […]
Category: Marketing
Bag Rules for Stadiums could be Clear
Security at stadiums for sporting and entertainment are becoming ever more restrictive. In a lot of NFL stadiums in the US bags are not permitted full stop. The same may soon apply here in Australia. One option that the MCG and other Melbourne stadiums are assessing is “a clear bag policy”. This would allow security […]
Watch out for WaterProof?
Promotional Watches have been a long time favourite for promotional merchandise programs. Perhaps one of the most confusing factors is when deciding to buy a water resistant watch and what the claims will actually deliver. There is often a lot of confusion over shower proof, water proof and water resistant when it comes to watches. […]
Promoting Reuse; One Coffee at a Time
Nothing says daily routine like a morning coffee, in fact over 2.25 billion cups are served everyday. What a great opportunity to be there everyday promoting your message. Reusable coffee / travel mugs make a tremendous promotional product for this reason. When your clients use your promotional travel mug they see your branded message every […]
Watch out for Miners
Watches are well renowned for making ideal staff and client gifts, particularly for special occasions. In the mining industry they are often used as benchmark rewards for safety achievement. However due to the volatile environment on mine sites the selection of the watch make is of critical importance. There is potential ignition of methane gas […]
Wheeling out a Promo
Do your potential clients spend a lot of time in a car? Across Australia’s major cities, increasing traffic means we are spending ever more time in our cars. The Bureau of Infrastructure, Transport and Regional Economics estimates of the ‘avoidable’ social costs of congestion (where the benefits to road users of some travel in congested […]
Don’t Spin your Brand the Wrong Way
The world has gone crazy over these trendy new gadgets and they could easily be called the hottest item currently on the market. But are suppliers in such a rush to stock and sell these spinners that they are overlooking important Safety & Compliance details? Unfortunately it appears the answer is yes. We have been […]
Promoting to the Hood
Traditionally hoodies were used in the promotional products industry predominately as sports uniforms or for schools. However that has changed in recent times; not only with the general trend in more casual dress in the broader community; but also due to the cooler styles and branding options available. Materials have changed from basic cotton to […]
Reducing Waste can be a Shoe-In
Of the 3 R’s of recycling (Reduce, Reuse, Recycle), Reduce is perhaps the most powerful R as it means unnecessary items are not produced in the first place therefore negating or limiting the need for the other 2. Puma’s answer to this was the Clever Little Bag which uses 65% less cardboard and has no […]
Bottle up for a World Cup
For the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials. By using recycled PET bottles, Nike reduced their […]