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In the digital age where we are all overloaded with emails, EDM’s (electronic direct mail), Spam, Pop-Up ads etc; it is harder and harder to get your marketing message read. So how can we differentiate our marketing message to ensure it gets read? Time to get physical. We live in a real world, with real […]
Creating fun around your brand is a great way to market your message in a consistent and assimilable way. Branded sports equipment is one way we can do this, There is many options including snowboards, surf boards, skate boards and yoga mats. They can be used as a gift for purchase, occasion gifts (Christmas & […]
Marketing is always more effective when it is relevant to the target audience; ie; speak in their language, act and play as they do. We all build affinity and trust for people who are “like us”. I remember many years ago, I was working on an incentive program for a petrochemical company for guys building […]
Interesting fact about Gummy Bears – did you know that when you put them in tap water they expand? Conversely if you put them in salt water they contract. While this makes for a great plaything for children, they also make for a good promotional item. When using promotional confectionery you get more value out […]
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Check out these caps from the retail quality brand Decky. While the Camo look is not for everyone it can certainly enhance a theme for team building events, boot camps, fitness trainers or even just for that rugged outdoor look. With their varied print they also hide the dirt well, which means the cap will […]
In recent times we have seen a fashion trend with people wearing their gym gear well beyond going to and from the gym. The sporty come stylish look, along with the comfortable nature of the materials, have seen this sector grow to annually to over $80B USD market globally. It’s also the fastest growing category […]
We all know that during the countdown to the end of the year, the weeks really do fly by. To avoid the “Christmas Rush” it is better to plan ahead of the holiday season to meet your deadlines or have your giveaways delivered on time. One of the biggest aspects of holiday season planning will […]
Digital technology has revolutionised many industries and the promotional products industry is no different. Digital printing has allowed for greater flexibility by reducing the cost of printing in multiple colours, allows full colour printing, allows for gradients in logos and covers larger or complete area’s without being expensive. While caps, polos and jackets have always […]
Ever struggle to get your message read when mailing clients? One of the major obstacles is the immense load of information that passes across your customer’s desk on a daily basis. In the promotional products industry we have loads of ways of helping to interact with your client to get them to stop and give […]