Some people may view promotional lanyards as a common and almost ubiquitous promotional product for trade shows and conferences. By changing the printing method you can radically change the appearance and texture and therefore the impact of the lanyard. So let’s look at the printing options available. Screen Printing Prompt, convenient and the most popular printing […]
Category: Logo
Enhancing your Brand Through Colour
In previous articles we outlined the importance of selecting the right colours and brand consistency to enhance your brand impact. If your about to launch a new brand this is a great infographic from Fast Company to give you an idea of what each of the primary colours mean to the consumer (click on this […]
Promoting a Clear Message
One of the main benefits of promotional products is that they can deliver a very strong subconscious message. The advantage of playing on the subconscious that that the consumer owns the message – if it comes from inside their head – it is their idea. Our strategist’s are always looking for ideas to reinforce a brand message, the example today is […]
Rubik’s, for marketing Out of The Cube
Following on from the previous blog, When Size Matters, today we look at another great product for large story telling. Rubik’s Cube, invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik became a global sensation. Today Rubik’s Cube is available as a promotional item, its popularity as a promotional product can be summarised as – 1) […]
When to be Subtle, when to be Bold
With a consumer being exposed to many thousands of advertising messages every day, it is understandable that they not only tune out but can be quite put off. In the world of promotional products, this is a quandary we come off across when deciding how to brand a promo item. Do we embroider, screen print, plastisol transfer, laser […]
Don’t trash your Brand – or Do?
Of the many uses for promotional products and opportunities to find new innovative ways to brand items, this one may seem a little different. Branded Bin Covers offer an opportunity to beautify often an ugly site (ie garbage cans), get your branding into a new place, promote community causes like recycling and have some fun with graphics – think golf hole, […]
Increase your Trade Show Exposure
While exhibiting at trade shows can be one of the most most important events on your marketing calendar, they can also be quite expensive with all the extra costs of fitting a stand out. The costs make it hard to “go the extra mile” with promotional items like custom chairs for your stand, Chair Back […]
Etch your Senses
We all know the using the extra senses increases memory retention, so why not put it to good use with promotional products. Good design can make a promotional product visually appealing. To add another sense, think of using etched-engraving on items like wine & champagne bottles, metal drink bottles, etc. so that your clients can […]
Local Area Marketing
You are surrounded by potential customers. One Australian bank advertises that 45% of all Australian businesses receive the majority of their sales from local customers, and if this is not your experience, you are losing out. There are 3 main reasons to garner local business 1) Higher referral potential 2) Lower cost of business (less […]
The language of colours explained – PMS vs CMYK vs RGB
Colour sells. We all agree on that point, and because of that, we use colour for marketing in a number of different ways. All of the new technologies which developed in the last few decades have caused major changes in colour usage. We now work with a number of different colour systems, each used for […]