A blog on Staying in Touch with Direct Mail
Staying in Touch With Direct Mail
Category: Direct Mail
Custom Branded Skittles Candy
Skittles brand is available to the Australia promotional products industry. Custom branding confectionery has long been a popular promo item for trade shows, product launches and a nice little mailer add on (to increase your direct mail getting read). Using a recognised brand like Skittles makes the buying decision easy in that you know exactly […]
AdNews article – While Real Mail works Better than Ever
There was an interesting article in AdNews, talking about the effectiveness of real (physical mail). Some of the main points are – Over 92% of recipients open direct mail It remains in the home for some 38 days Ability to connect with the 5 senses (touch, smell, sight, taste, sound) Due to online shopping, people […]
Dental Floss as a promo item – brings a smile to your face
Sometimes a promotional item just makes sense, much like not having to explain a punchline to a joke! This Dental Floss dispenser makes an ideal gift come business card for dentists and those in the oral hygiene sector. With 10 metres of mint flavoured floss, a mirror and full-colour printing, this business card sized promo […]
Mailable Promo’s
In a recent blog we illustrated how direct mail is still getting a good return on investment versus or in combination with electronic mail. To get even greater effect from direct mail, make it lumpy. This has the advantages of – Makes the mailer stand out The package is intriguing As it feels bulky it […]
Get Physical; Get Results
In the digital age where we are all overloaded with emails, EDM’s (electronic direct mail), Spam, Pop-Up ads etc; it is harder and harder to get your marketing message read. So how can we differentiate our marketing message to ensure it gets read? Time to get physical. We live in a real world, with real […]