Some people may view promotional lanyards as a common and almost ubiquitous promotional product for trade shows and conferences. By changing the printing method you can radically change the appearance and texture and therefore the impact of the lanyard. So let’s look at the printing options available. Screen Printing Prompt, convenient and the most popular printing […]
Category: Decoration Print
PMS vs CMYK – What’s the Difference?
Have you wondered what’s the fuss about colours? What is PMS and how is it different to what we traditionally know as the four basic colours that make up all colours, CMYK??? PMS stand for Pantone Matching System, a system that offers standardisation of colours across all industries that manufacture coloured paint, fabric and plastics. […]
Why Use Recognised Promotional Suppliers
We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons. Designated Promotional Products are : 1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure 2) Made to be […]
Customise thru the Clutter
With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter! This is one of the reasons why in the promotional product industry, we encourage the […]
Etch your Senses
We all know the using the extra senses increases memory retention, so why not put it to good use with promotional products. Good design can make a promotional product visually appealing. To add another sense, think of using etched-engraving on items like wine & champagne bottles, metal drink bottles, etc. so that your clients can […]
Variable Data Printing – Now It ‘s Personal
We all love to see our own name in lights. Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be […]
The language of colours explained – PMS vs CMYK vs RGB
Colour sells. We all agree on that point, and because of that, we use colour for marketing in a number of different ways. All of the new technologies which developed in the last few decades have caused major changes in colour usage. We now work with a number of different colour systems, each used for […]
Maximising Your Promotions Budget
When choosing how to allocate your promotional budget it is critical to understand the Cost-Per -Impression (CPI). CPI’s are used to measure the effetiveness of advertising, it calculates how much it costs to make an impression on a target client. For example, if a $3,000 magazine advertisment gets viewed once by 100,000 potential clients the […]