Asking the right questions is the start for a successful promotional campaign. Often we jump straight into the tactical side of promotional products (the products themselves)then try to marry the promotion back to the product we are promoting. The missed opportunity here is our advertising medium is often not congruent with the story we wish […]
Category: Communication
Being Unique Counts
In an over-stimulated market we all are looking to find a way to stand out from the pack. Being unique conjures up an emotional connection between your brand (or product) and something special for the client – everybody wants to feel special. I think at times we try too hard to create something new when […]
The Promotional Products Blog
The 4Promote promotional blog is Coming Soon. On this blog we will be posting on a regular basis to keep you up to date with all the latest in the promotional products world along with how to get effective results using this medium. Feel free to check our strategist’s Matthew Bywater’s: Blog on all […]