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If you are in the airport waiting for your flight, you can always tell who the “Singapore Girls” are. They are wearing a Sarong Kebaya in Batik Material and these are the flight attendants from Singapore Airlines. Through the colourful uniforms, Singapore Airlines wanted the people to remember that even if they are flying thousands of miles away […]
When choosing how to allocate your promotional budget it is critical to understand the Cost-Per -Impression (CPI). CPI’s are used to measure the effetiveness of advertising, it calculates how much it costs to make an impression on a target client. For example, if a $3,000 magazine advertisment gets viewed once by 100,000 potential clients the […]
In an over-stimulated market we all are looking to find a way to stand out from the pack. Being unique conjures up an emotional connection between your brand (or product) and something special for the client – everybody wants to feel special. I think at times we try too hard to create something new when […]
The 4Promote promotional blog is Coming Soon. On this blog we will be posting on a regular basis to keep you up to date with all the latest in the promotional products world along with how to get effective results using this medium. Feel free to check our strategist’s Matthew Bywater’s: Blog on all […]