The Pantone Colour Institute has announced “Marsala” as 2015’s Colour of the Year. A naturally robust and earthy wine red. It has an earthy shade with a bit of sophistication, charisma and a hearty yet stylish tone. It can enrich our mind, body and soul, exuding confidence and stability. This high varietal shade is universally […]
Category: Advertising
Customise thru the Clutter
With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter! This is one of the reasons why in the promotional product industry, we encourage the […]
Ever had to explain a Punchline to a Joke?
Have you ever had to explain the punchline to a joke? The comedic effect of the joke is lost when you have to. I often use this line when looking at promotional products that are asking the recipient to take a logic leap and get the subconscious message intended. Selecting the right promotional product is much the […]
Promoting a Clear Message
One of the main benefits of promotional products is that they can deliver a very strong subconscious message. The advantage of playing on the subconscious that that the consumer owns the message – if it comes from inside their head – it is their idea. Our strategist’s are always looking for ideas to reinforce a brand message, the example today is […]
When to be Subtle, when to be Bold
With a consumer being exposed to many thousands of advertising messages every day, it is understandable that they not only tune out but can be quite put off. In the world of promotional products, this is a quandary we come off across when deciding how to brand a promo item. Do we embroider, screen print, plastisol transfer, laser […]
How to be known for Safety
Marketing messages work best when they work on the subconscious of the recipient. This is because the recipient has a feeling of self discovery which creates ownership of the message. One way to use this little gem is to use promotional products that send an underlying message. We usually find this works best when the branding message is with no […]
Don’t trash your Brand – or Do?
Of the many uses for promotional products and opportunities to find new innovative ways to brand items, this one may seem a little different. Branded Bin Covers offer an opportunity to beautify often an ugly site (ie garbage cans), get your branding into a new place, promote community causes like recycling and have some fun with graphics – think golf hole, […]
Increase your Trade Show Exposure
While exhibiting at trade shows can be one of the most most important events on your marketing calendar, they can also be quite expensive with all the extra costs of fitting a stand out. The costs make it hard to “go the extra mile” with promotional items like custom chairs for your stand, Chair Back […]
Local Area Marketing
You are surrounded by potential customers. One Australian bank advertises that 45% of all Australian businesses receive the majority of their sales from local customers, and if this is not your experience, you are losing out. There are 3 main reasons to garner local business 1) Higher referral potential 2) Lower cost of business (less […]
Variable Data Printing – Now It ‘s Personal
We all love to see our own name in lights. Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be […]