For the 200 FIFA World Cup of the Brazilian soccer team uniform was made of recycled plastic bottles – about 8 bottles per jersey. The plastic bottles retrieved from landfills in Japan and Taiwan. After being melted down they were turned into yarn to produce the materials.
By using recycled PET bottles, Nike reduced their energy consumption by over 30% compared to normal polyester. They also saved over 13 millions bottles from going to landfill.
This same process is available in Australia to the promotional products industry. Pictured here are promotional polo shirts and caps which are made of 100% RPET recycled material. These promotional items also come with a swing tag proclaiming the environmental benefits of this material so you can subtly boast your green credentials.
Corbel Polo PET/Cotton Sandwich Cap
Matthew Bywater
Marketing Strategist
For more marketing insight from Matthew check out his blog –
www.matthewbywater.com
