It is well understood in modern day marketing that we need to niche right down in order to target smaller groups. The benefit here is that our marketing is more target specific enabling greater impact. One way to do that with promotional products is to utilise products that symbolise the industry you are selling to. […]
Month: June 2014
Marketing at Corporate Sporting Events
Picking the right apparel and headwear material is important when marketing at athletic and corporate sporting events. Quite often companies will look to keep the costs low on the merchandise thinking that these are a one-off use. This is missing a really strong, long lasting marketing opportunity. Selecting the right promotional items and materials will : 1. Make it look like […]