One of the great benefits of using promotional products is that they often achieve multiple objectives at once. Primarily they are often thought of as a brand awareness item, however they can also be extremely successful for Incentives to Buy programs (also called Gift for Purchase or Sales Baits). If the item is attractive enough to your target market and the […]
Month: May 2014
Use Uniforms to Revamp your Brand
I have previously blogged about the merits of a well thought out corporate uniform strategy and its impact on your overall brand. Aria’s a 2 hatted fine dining restaurant in the on Sydney Harbour has recently gone for a total revamp (click here for article), one thing to note is that a revamp of their staff uniforms is also part […]
If it’s Good Enough for Star Wars
In his book Unlabel (2013), Marc Ecko (Ecko Unlimited clothing brand) talks about items like the Star Wars figures he played with as a kid and how they helped fuel creativity and passion in ways that as a kid you can’t understand. “Physical objects tell a story under the surface, the connect the dots, they work […]
When Packaging Entertains
In previous blogs I have written about ow creative packaging creates value well beyond the extra cost of the packaging itself. Another factor to consider is not just the touch and feel effects of the packaging (ie increased perceived value of the item), but can you actually entertain the customer as the same time? Chipotle have done this with their […]
The Cleaner Water Bottle
Promotional water bottles are a great all rounder promotional item used as for sports teams, corporate events, workplace health practices etc. They are so effective as they are low cost per unit (usually a few dollars), have a large print are for plenty of messaging and send a good health message – drink water. One […]
Why Use Recognised Promotional Suppliers
We often get customers asking us to purchase and brand certain products they find online or in retails stores. We are often quote hesitant to do this for several reasons. Designated Promotional Products are : 1) Manufactured to produce good print area’s so that your message / logo gets maximum exposure 2) Made to be […]