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With so many advertising mediums available today, you often hear advertising types say cliches such as “cutting through the clutter”. While old and cliched, it is very true, the average consumer will be exposed to at least 3,000 ads per day. Talk about clutter! This is one of the reasons why in the promotional product industry, we encourage the […]
In previous articles we outlined the importance of selecting the right colours and brand consistency to enhance your brand impact. If your about to launch a new brand this is a great infographic from Fast Company to give you an idea of what each of the primary colours mean to the consumer (click on this […]
Have you ever had to explain the punchline to a joke? The comedic effect of the joke is lost when you have to. I often use this line when looking at promotional products that are asking the recipient to take a logic leap and get the subconscious message intended. Selecting the right promotional product is much the […]