As a promotional products strategist we are often asked to come up with a new innovative promotional product. However at times the product itself may be less important than the design. Japanese design company Nendo has come come up with a great way of displaying the “glass half full” philosophy for Starbucks Japan. These mugs are printed with a design […]
Month: March 2014
Promoting a Clear Message
One of the main benefits of promotional products is that they can deliver a very strong subconscious message. The advantage of playing on the subconscious that that the consumer owns the message – if it comes from inside their head – it is their idea. Our strategist’s are always looking for ideas to reinforce a brand message, the example today is […]