With a consumer being exposed to many thousands of advertising messages every day, it is understandable that they not only tune out but can be quite put off. In the world of promotional products, this is a quandary we come off across when deciding how to brand a promo item. Do we embroider, screen print, plastisol transfer, laser […]
Month: January 2014
How to be known for Safety
Marketing messages work best when they work on the subconscious of the recipient. This is because the recipient has a feeling of self discovery which creates ownership of the message. One way to use this little gem is to use promotional products that send an underlying message. We usually find this works best when the branding message is with no […]
Don’t trash your Brand – or Do?
Of the many uses for promotional products and opportunities to find new innovative ways to brand items, this one may seem a little different. Branded Bin Covers offer an opportunity to beautify often an ugly site (ie garbage cans), get your branding into a new place, promote community causes like recycling and have some fun with graphics – think golf hole, […]
How to Promote a product with Multiple Uses
When promoting a product with multiple uses it makes sense to use a multi-use promotional product. This creates a subconscious correlation in the customers mind, the messages seems congruent, it seems smart. There are many promotional product options for this including stylus pens, stylus USB flash drives, fitness bottles dumbbells through to caps with built in […]
When J.I.T. is D.O.A.
You will often here one of our promotional product consultant’s ask to see your marketing calendar. We do this as it allows us enough time to create great promotional ideas, present various options and generally get the best pricing for you. There is another reason though. Since the Global Financial Crisis, along with better efficiency […]
Increase your Trade Show Exposure
While exhibiting at trade shows can be one of the most most important events on your marketing calendar, they can also be quite expensive with all the extra costs of fitting a stand out. The costs make it hard to “go the extra mile” with promotional items like custom chairs for your stand, Chair Back […]
What are Texting Gloves?
You may have seen Texting Gloves in retail shops and wondered what they are for? Most smartphones and tablets have what is called Capacity Touch, the screen registers movements by picking up fluctuations in the screens electrical fields. Our fingers work well on these types of screens as they give off electrical impulses, cover those […]
Etch your Senses
We all know the using the extra senses increases memory retention, so why not put it to good use with promotional products. Good design can make a promotional product visually appealing. To add another sense, think of using etched-engraving on items like wine & champagne bottles, metal drink bottles, etc. so that your clients can […]
How Clean is your Smartphone?
Smartphones, tablet computers and office keyboards are riddled with more dangerous bacteria than toilet seats, as claimed by a recent UK Telegpraph article. Our ever increasing “reliance” on the devices, the nature of on-the-go eating while working and an alarming stat that suggests 11% of us are using our smartphones and tablets in the bathroom are […]
Better Results with Industry Themes
Whatever industry you are in, using promotional products with relevance to that industry will gain further traction and credibility as it shows an understanding of the customer. For this reason we have set up new section called Industry Themes which gives you quick view of the promotional products that suit your industry. These themes are […]