We all love to see our own name in lights. Not to suggest that we all suffer from extreme vanity, but it is an indication that we all want to feel like an individual not a number. This is where Variable Data Printing (VPI) comes in, it allows elements like text and images to be […]
Month: December 2013
The Right Questions Equals Success In Promotions
Asking the right questions is the start for a successful promotional campaign. Often we jump straight into the tactical side of promotional products (the products themselves)then try to marry the promotion back to the product we are promoting. The missed opportunity here is our advertising medium is often not congruent with the story we wish […]
The language of colours explained – PMS vs CMYK vs RGB
Colour sells. We all agree on that point, and because of that, we use colour for marketing in a number of different ways. All of the new technologies which developed in the last few decades have caused major changes in colour usage. We now work with a number of different colour systems, each used for […]
Uniforms – The Walking Talking Billboards
If you are in the airport waiting for your flight, you can always tell who the “Singapore Girls” are. They are wearing a Sarong Kebaya in Batik Material and these are the flight attendants from Singapore Airlines. Through the colourful uniforms, Singapore Airlines wanted the people to remember that even if they are flying thousands of miles away […]
Logo Consistency Equals Dollars in the Bank
Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer. While your logo is only one piece of your branding strategy, it is the visible aspect of it that lifts its importance in establishing and reinforcing your brand. It […]
Maximising Your Promotions Budget
When choosing how to allocate your promotional budget it is critical to understand the Cost-Per -Impression (CPI). CPI’s are used to measure the effetiveness of advertising, it calculates how much it costs to make an impression on a target client. For example, if a $3,000 magazine advertisment gets viewed once by 100,000 potential clients the […]