CALL US ON 02 9212 6600


Industry Themes > Education


  Education - How To Promote with Relevancy & Coolness

Aiming for “Coolness” without preparation is like shooting an arrow while you are blindfolded. Will you hit the target?

When building your marketing plan, one of the most important things you do is to analyze your target audience for your product or message. Your audience determines how the rest of your marketing plan is designed. Once you have all of the critical marketing information, you have a final decision to make: are you going for brand awareness in the classic sense or are you aiming for cool? 

Regardless of your decision, your marketing message has to be relevant to your audience. Once you are relevant, you carry a heavy responsibility for you must be credible as well as trend-setting. You have to be the source for everything new in the industry--at least in the marketing messages. Relevance does transfer from your message to your product, and then into profits for your company.

Cool is one step further. No one is able to define “cool” absolutely.  It tends to be edgy and non-conforming. But what characteristics do we see in products that the public deems “cool?” Design is important, especially if it is simple and innovative. The product also has to fill a need, yet appeal to your specific target market. Cool is always moving, always changing, and is usually defined by your audience. The message has to be simple and executable by the consumer. Be ready to change that message and your product as soon as attention begins to wane. 

Our 4Promote strategists can help you determine trends and define where your product will fit within those trends. With a few simple twists of thought and our specialised assistance, you can have the next “cool” product on the market.


Promotional_Flexi_Grip_Calculator Promotional_Polycotton_School_Bucket_Hat Promotional_19mm_Econo_Dual_Attachment_Lanyard Promotional_Coloured_Pencils_In_Cardboard_Tube
Flexi Grip Calculator Polycotton School Bucket Hat 19mm Econo Dual Attachment Lanyard Coloured Pencils In Cardboard Tube


Promotional_Backpack Promotional_ BIC_Clic_Stic Promotional_JBs_Kids_Jumper Promotional_Set_of_3_Retractable_Highlight_Wax_Markers
Backpack BIC Clic Stic JB's Kids Jumper Set of 3 Retractable Highlight Wax Markers


Promotional_Mini_Compendium_With_Calculator Promotional_ Toy_Brain_Teasers Promotional_Calculator_Pencil_Case_With_Zipper Promotional_A5_Notebook_With_Pen_And_Scale_Ruler
Mini Compendium With Calculator Toy Brain Teasers Calculator Pencil Case With Zipper A5 Notebook with Pen and Scale Ruler


Promotional_ E_Book_Reader Promotional_Transparent_30cm_Premium_Plastic_Ruler Promotional_The_Senoia_Triple_Container Promotional_Stargon_Flash_Drive_4GB
E-Book Reader Transparent 30cm Premium Plastic Ruler The Senoia Triple Container Stargon Flash Drive 4GB


Promotional_Slim_Slap_On_Watch_Digital Promotional_Rectangular_Pencil_Sharpener Promotional_Marina_Drink_Bottle Promotional_Backsack
Slim Slap On Watch (Digital) Rectangular Pencil Sharpener Marina Drink Bottle Backsack